Thursday, 21 June 2007

Doc Martins – Really will last two lifetimes

This is a series of Doc Martins print ads that I saw in June’s edition of Creative Review. Saatchi & Saatchi have used Photshoped photos of dead famous rock stars who where famous for wearing the boots still wearing them whilst in haven – enforcing the idea that the boots are so strong and durable that they really will last forever. This is also a clever way of reminding new generations of Doc Martins wearers how their icons used to wear them.

Clockwise the rock stars are – Kurt Cobain, Sid Vicious, Joey Ramone, and Joe Strummer.