Juice Monkeys

This is a very simple but brilliant advert by CitigateSMARTS, Edinburgh for a new juice bar called ‘Juice Monkeys’. The advert is so successful because it works on several levels:

• The tone of voice is perfect; it is modern, young and fun just like the product.
• It is very simple, just like the product.
• It is clever and amusing which will appeal to the target audience.
• It is very different from other juice bar advertisement (it says nothing about how good the product is for you of how many of your ‘5-a-day’ it contains).
• It has a simple idea with a simple message and there is nothing complicating the design and getting in the way of that.