Guardian Brand Campaign

These are two examples of posters produced by the design agency Wieden+Kennnedy London as part of a brand campaign for ‘The Guardian’ newspaper. The key aim for the campaign has been to promote and remind people of the papers key values such as its independence and that it is a respectable newspaper – not a tabloid. I think that these ads have been very successful in getting this message across to potential customers, as they are eye catching, clever and intellectual. The first ad shows how the paper aims to separate fact from opinions and the second that unlike other papers it doesn’t need to have shocking headlines everyday to sell.