Tuesday, 23 September 2008
Stop Stealing Sheep and learn how type works by Erik Spiekerman and E.M Ginger
Erik Spiekerman is a highly prominent designer and the creator of the typeface ‘Meta’ and his book ‘Stop Stealing Sheep and Learn how type works’ is part of the suggested reading list for my BA Graphic and Communication Design course at the University of Leeds. This book provides a crucial incite into type and how it can be used that I would recommend to any other design student. The book starts with a very interesting anecdote which shows just how important type is to us – it talks about how western travellers often feel so lost and out of place when travelling to China or Japan because due to the different writing system, instead of being able to recognise or understand even a few phrases or words they can read nothing – not even price tags. The key thing that I took from the book was that as a designer I have to think very carefully about which face I choose for each project as to choose the face that will work the best. For example bold, highly legible face are need for road signs but thin ones used where space is a premium – type can fulfil complex demands. Different faces can also portray different emotions and have different personalities (Gill Sans wouldn’t work on a sympathy card just as Sabon wouldn’t on a 5 year olds Birthday invitation).